Top 5 Social Networking Apps Performance in Madagascar Q2 2024

In the second quarter of 2024, the social networking landscape in Madagascar saw notable activity across the top five apps on a unified platform. Here’s a closer look at their performance:

WhatsApp Messenger experienced a dynamic quarter with weekly downloads fluctuating between approximately 8.5K and 15.3K. The app’s active user base consistently grew, peaking at around 3.05M in the last week of June.

Messenger from Meta Platforms, Inc. saw a significant range in weekly downloads, from 10.7K to 23.8K. Active users increased steadily, reaching nearly 791.7K by the end of the quarter. Revenue remained minimal, with only slight variations.

Facebook demonstrated strong performance in weekly downloads, peaking at about 33.1K. The app’s active users consistently increased, reaching around 392.3K by the end of June. Weekly revenue fluctuated, hitting a high of $144 in mid-June.

Telegram Messenger maintained a steady download rate, ranging from 3.7K to 4.9K weekly. Active users showed stability, with a slight drop in the final week to approximately 116K. Revenue was relatively low but consistent, peaking at $58 in late April.

Threads had the lowest download numbers among the top five, ranging from 782 to 1.4K weekly. Despite this, active users saw a notable increase, peaking at around 29.2K in early June before dropping sharply to 11.3K by the end of the month.

For more detailed insights and data, visit Sensor Tower.